Journals

Most businesses in India are still emailing customers who’ve stopped opening emails. Average email open rates hover around 22%, while

A single “you left something in your cart” email, sent once, roughly a day later, is what most ecommerce businesses

Most subject line advice still circulating online was written for an inbox that doesn’t exist anymore. Articles from 2019 recommend

Two advertisers can bid the exact same amount on the exact same keyword and pay completely different prices per click.

A founder deciding between native app development and Flutter usually asks the wrong first question. They ask which technology is

Here’s a question worth sitting with: when did someone last compliment your website? If the honest answer is “I can’t