Journals

Two founders in Gurugram hired design studios within the same month, for products in the same rough category. One studio

Somewhere right now, a potential customer is asking ChatGPT or Google’s AI Overview exactly the question your best blog post

A founder we know — sharp guy, moved fast, hated meetings — skipped the prototyping stage on his first product

A few years ago, that click was basically guaranteed — you’d type, hit enter, land on your site in under

A skincare brand in Delhi once spent close to ₹8 lakh a month on Meta ads. Great creatives, sharp targeting,

Television advertising remains one of the most powerful formats for brands that want to combine mass reach, storytelling, visual impact,