Journals

Two companies can both ask for “an explainer video” and need almost nothing in common. A SaaS company needs to

Once a business decides to animate something, the next decision usually goes wrong for a predictable reason: the style gets

Most explainer videos animate everything because animation is available, not because everything actually needs it. A talking-head introduction gets an

Raw footage and a finished product video are not the same thing, even when the footage itself was shot perfectly.

A strong creative concept can still produce a weak video if the filming execution doesn’t hold up. This is the

Ask most agencies what storytelling means for a product video and the answer usually involves adjectives — emotional, cinematic, compelling.